A new kind of savings for your child

Your child deserves more than a
minus sign at 18.

The average UK student graduates with £53,000 in debt and zero assets. You can change that — without changing your budget.

Join the Beta Waitlist See how it works ↓
🌳

Our children step into adulthood already behind.

£53K
Average student debt at graduation — with zero assets to show for it.
40 yrs
How long UK Plan-5 loan repayments can stretch. Well into mid-life.
Risk of anxiety and depression in young adults living in indebted households.

The government has no plan. Politicians admit it openly — "there is no magic money tree." That means the responsibility falls on us, the parents. But between the mortgage, the food shop, the childcare, and the cost of just getting through the month — saving £100–150 a month for 18 years feels impossible. Not because we don't care. Because the system wasn't built for us.

You've tried. The tools just weren't
built for real life.

"The problem isn't that parents don't love their children enough to save.
The problem is that saving has never been made easy, emotional, or consistent."

Turn the game you already play into
real savings for your child.

Florin and the Starborn Child is a cozy farming game where every session you play builds your child's future. No extra budget required. No willpower required. Just play — and watch your HearthTree grow.

01
Play Daily
Build your village, grow your farm, earn Gold Florins through Proof-of-Play. The same cozy loop you already love — now with a purpose.
02
Save Automatically
Play daily, earn Gold Florins, and watch them grow your child's real savings in the HearthTree — a regulated child vault. Monthly passes redirect a portion of your spend into the vault. From £1.99/month. No separate savings app. No standing order to forget.
03
Watch It Grow
Your child's future grows visibly alongside your in-game world. Milestones, seasons, and family events keep the habit alive for years — not just weeks.

"We never hold your money. All savings are FCA-regulated. We're not a fintech pretending to be a game — we're a game that actually builds your child's future."

Built by the lead engineer of Fallout Shelter (50M+ players). Backed by ex-Deutsche Bank compliance. Advised by ex-FCA regulation specialists.

50M+
Players on games our team has built and shipped
£271M
Annual cozy mobile spend we can redirect toward children's futures
10+ yrs
Average lifespan of farming games our team has operated
FCA
Regulated savings route — your child's money is protected
🌳

Be the first to plant your
HearthTree.

Private beta opens Fall 2026. Join the waitlist and get early access — plus help shape the product that could change your child's financial future.

Join the Waitlist →

No spam. One email when beta opens. You can unsubscribe any time. We will never share your data. Florin is FCA-compliant by design.